Games range from massive, resource-intensive AAA games all the way to fun little spin slot
games you can play from your phone’s web browser. All of them need to contend with high
player volumes, large play datasets, and the challenge of keeping players interested and
having fun in the long run. The digital environment that gaming platforms operate in means
that they’ve had to address and deal with several essential infrastructure problems that other
industries ignore, and, potentially, to their peril.
So, what can we learn from gaming infrastructure? Let’s get into it:
Advancing Offerings to Keep Up with Demand and Trends
One of the primary challenges of the gaming industry, which many other industries fall
behind on, is the fast-paced development of new “products”. These products could be new
games, new IPs, or even new updates. Regardless of whether a studio is preparing to
release a new title or platforms like Spin Casino bring on a new host of games to enjoy, one
thing is for sure: the gaming industry is always on the move.
Other industries absolutely need to take note, because digital products, in particular, must
constantly evolve to keep audiences’ attention across platforms.
KYC and AML Protocols Keep the Bots Out
The gaming industry, particularly when it needs to follow Know-Your-Customer and Anti-
Money-Laundering protocols as part of regulatory requirements, actually does more than just
keep out underage players. These checks also mean bots cannot inflate server loads,
enabling gaming infrastructure to provide better service to its human users.
It is difficult to avoid bot activity in other industries that don’t require ID checks, yes, but
increasing the number of checks (for example, double email verification or a phone number
check) can also help stop bots. There is, of course, a trade-off. You would need to lock your
offerings behind a login page.
Dedicated Servers Provide Seamless Digital Experiences
Digital experiences are essential for establishing a great first impression with your customers
and, more importantly, for keeping them on your site longer. The gaming industry naturally
has this in hand thanks to gameplay.
To handle these dedicated experiences, particularly for a global audience, gaming providers
and platforms alike have built a robust server architecture that routes customers to the
nearest data center, so they aren’t hit with high latency. They can instead enjoy their games
as intended.
Other global companies can and should follow suit by diversifying their servers to key points
around the globe.
Evolving Security Reduces the Threat of Attacks
AI has supercharged hacking attempts, DDoS traffic, and other threats around the world.
The gaming industry has been hit the hardest, with around 35% of all DDoS attacks
targeting gaming platforms.
This is because constant engagement is so valuable for gaming companies. You want your
customers to have ongoing access to the games they love, and if a DDoS or other attack
takes down your site, you immediately begin to lose their trust.
While gaming is by far one of the biggest targets, no business is safe. Investing in evolving
security measures and adopting a vigilant approach can help reduce the threat of these
attacks and keep your business up and running without a hitch.Industries Ignore